Health-tech | 2021 - 2023
Healthtech Startup in LATAM with products in Argentina and Mexico. It offers a diagnostic solution, medical support, and medication delivery for people with daily treatment needs such as alopecia, erectile dysfunction, or contraception.
My experience
🧚🏻♀️ As Product Designer team of one:
🚀 I participated in the Growth and Product Market Fit stages in Argentina and Mexico and I created:
- Landing pages for both countries (+6 pts CR)
- User Onboardings (0.36pts CR with 10 medical questions, User Log In, address entry, and external Checkout)
- Web App "My account" with treatment status visualization, shipping status, and an always-on medical chat.
- Backoffice for Doctors, Pharmacies, and Customer Support.
🕵️♀️ I conducted user research with +50 interviews with users and various evaluation techniques.
✨ I developed and led the rebranding brief based on different user types and business goals, from an inclusive perspective. Created the new Design System based on the new brand, following the
WCAG 2.0 guidelines.
🥳 I participated in the development of content, storytelling, and design of the Investor Deck to obtain the Seed round by which we raised 1.5 million dollars.
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